http://www.magharebia.com/cocoon/awi/xhtml1/en_GB/features/awi/features/2011/03/14/feature-03 Salmi called for the adoption of a new marketing strategy that steers clear from the traditional reliance on images of the sea and sun. He said a new advertising campaign was needed to highlight Tunisia as the birthplace of the first peaceful Arab revolution, a country of free people, and of security and democracy. Tourism is the country's biggest source of foreign currency. With nearly 400,000 people working in the sector, it is also the nation's second largest employer. However, the dramatic drop in visitors during the past few months alarmed many working in the industry.